Maxpedition NEW Entity Range Focuses On Discreet Carry

Maxpeditin Entity Series Tactical Gear Australia

 

It was great to catch up with Tim Tang the owner and founder of Maxpedition at the Australian Warrior Expo in Brisbane and see first hand what everyone has been talking about! After seeing the Maxpedition Entity range in person we made it a priority to get the range in stock - and we did!
 
Designed around our Non-Tactical / Tactical (NTT) concept, the new Maxpedition Entity™ line focuses on discreet concealed carry for covert operators and prepared citizens who choose to be unnoticed. A sleek, modern exterior devoid of characteristics typically associated with the “tactical look” masks an interior optimized for organization and situational readiness.
 
The purpose-built packs of the Maxpedition Entity™ series goes beyond stripping MOLLE off of existing styles. Maxpedition designed them from the ground up, allowing function and purpose to dictate their forms and taking bold steps away from the typical “tactical gear” look, which immediately draws undue attention to the wearer.
“The Entity line is based on the often obscure ideology that “tactical” is not a design style. “Tactical” does not mean black and covered in MOLLE. Rather, “tactical” describes the mind-set of a person who is situationally aware and prepared for action. The Entity line was designed for such a person.” Tim Tang, president of Maxpedition
 
The new designs allows the wearer to blend into any setting while concealing lifesaving gear all in a sleek, subdued package. The Entity series packs are meticulously hand-built, and also thoroughly lab and field tested. As such, they are as durable and dependable as all other Maxpedition products.
 
The Spring 2018 launch of the Entity series consists of 10 new products: 3 backpacks, 1 sling pack, 4 pouches and 2 hook & loop accessories.

About Maxpedition:
Founded in 2003, Maxpedition successfully optimized the design ethos of American military-grade MOLLE gear to suit the needs of everyday life and popularized its functionality to a global audience. Often imitated but never equaled, genuine Maxpedition gear is the benchmark against which others are compared, and it is trusted by special forces operators, law enforcement officers, adventure travelers and prepared citizens around the world. In 2018 and upon the foundation laid by its Legacy and AGR lines, Maxpedition builds the new Entity series of concealed carry products, further strengthening the Maxpedition brand umbrella of tactical carry solutions.
 
In 2018, Maxpedition celebrates its 15 year anniversary. The family-owned company is led by its founder, Tim Tang, and is headquartered in Los Angeles, California, USA.
 
“Maxpedition’s 3 product lines – Legacy, AGR and Entity – are all active and each plays a complementary role to the others. Our plan going forward is to develop new products for each line. And while each line will retain its distinct functions and aesthetics, you will also see popular features cross over.”

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